Driving clicks organically is a proven strategy to increase sales. But with high competition in most niches, a blog’s success is contingent on the quality of the writing and frequency of publishing.
While some business owners and managers take the time to write for their blogs, in the long run, publishing regularly isn’t possible without compromising content quality.
Outsourcing blog writing to experienced professionals is a time- and cost-efficient approach to running a successful blog.
However, you must pick between working with a content writing company, hiring a freelancer, and hiring an in-house blog writer.
In this post, we’ll discuss the ten best places to find blog writers for hire.
Why You Should Hire a Blog Writer
Most content marketing experts, including those at HubSpot, agree that publishing a blog at least four times a week is essential to driving traffic organically.
Four blogs a week might not sound like a lot, but writing a high-quality post can take longer than you think.
Hiring an in-house writer is a good option for large businesses, but hiring a writer through a company or freelancing site saves both time and money for small- and medium-sized businesses.
Regardless of how you hire a blog writer, remember that results won’t be immediate. Hiring writers is an excellent long-term investment since the owners or management can focus on other aspects of organizational growth.
You should hire a writer if:
- You put off writing blogs because you don’t enjoy it
- You struggle to find the time to write blogs
- You struggle to think up interesting ideas
- You struggle to write engaging content
- Search engines aren’t picking up your blogs
10 Places to Find Blog Writers for Hire
Here are the best content companies, freelance marketplaces, and job boards to find blog writers for hire:
There is no shortage of content companies you can work with. But while most of these companies have strong teams of talented writers, some companies are content mills that churn out low-quality content.
For this reason, you must review a company’s portfolio and look at its previous work before deciding to hire them. Here are three companies you should consider hiring for blog writing:
Whether you’re looking to build authority and dominate SERPs for high-competition and overlooked keywords or drive sales with persuasive affiliate marketing content, you can rely on Candid Content to meet your content needs.
Candid Content delivers every blog with stock images, Grammarly Premium, and QueText Pro reports. You can request revisions, and if you like the content, the company will upload it to your site.
Large enterprises can rely on Contently for magazine-quality writing at scale. The Contently team comprises experienced bloggers and journalists who can level up your site’s content quality.
However, if you’re looking for a few regular blog posts, Contently may not be the right content solution for you.
Scripted.com offers a subscription that gives you access to its network of talented freelance writers. With thousands of writers across industries, there’s a good chance you’ll find a writer that meets your content needs here. Plan pricing starts at $199.
Thousands of freelance writers look for work on freelancer websites. The service fee you pay will depend on the site you use. Before choosing a freelancer site to hire a blog writer, do your due diligence and check the site’s pricing.
Additionally, familiarize yourself with the payment process, so you don’t get caught off guard when you’re asked to pay certain fees.
The best freelancer websites to hire a blog writer include:
On Freelancer.com, you can explain your requirements in a job posting and ask freelancers to respond with bids. The site then allows you to decide which professional you want to work with and come to an agreement about the price.
The site will ask you to pay a portion of the stipulated quote when the professional reaches the project’s first milestone. Freelancer.com takes a percentage of what you pay as fees.
Upwork is another popular freelance marketplace with great talent across industries. You can sort through professionals by their “job success score. You can also view reviews that clients the writer has previously written for have left on the site.
Like Freelancer.com, Upwork allows you to publish a job posting and invite professionals to send proposals. You can then sort through bids and choose one that is suitable.
Getting a high-quality post written is easy with Verblio.
You can make an account on Verblio and feed details about your audience, website, SEO requirements, and style and tone requirements. You can then purchase a subscription plan to get some Verblio credits.
Finally, you can request writers on the site to submit their drafts. You will typically get a few drafts in 48-72 hours. Accept the one that meets your needs and is suitable to publish.
This way, the site allows you to pay for and receive blogs rather than hire writers.
LinkedIn is a great place to look for a seasoned blog writer to write your blogs. You will find both freelancers and writers seeking full-time employment on the site.
The best way to work with a writer on the site is to find some profiles organically and ask them if they’re interested in writing for you. You can also advertise your job using LinkedIn ads or post a job description on your company page.
Finding a Company Writer using Job Boards for Blog Writers
Here are three great sites to publish open job postings and employ an experienced blog writer:
Problogger is Darren Rowse’s blog about blogging and is best known for its job board. Professional writers looking for work flock to the site, making the job board a great place to find talent.
You will need to pay a fee to publish your job posting on the job board. But the benefit is that you will hire from the same pool of writers that large content marketing agencies work with.
MediaBistro is part job board, part online community for writing jobs of all types. Sites like Mashed.com, DailyMeal.com, and even Fox News publish job postings on the site.
MediaBistro allows you to work with an elite pool of writers in exchange for the highest fees to publish a job posting out of any website on this list. This might be the place to go if you want to hire a sharp writer to spearhead your content marketing efforts.
Contena is an invite-only network of freelancers mainly focused on training freelance writers. You can choose from the pool of trained writers on this site, but you must pay $99 to publish a job posting.
How to Hire the Right Blog Writer
Here are a few things to remember when hiring a blog writer:
#1 Take Note of All of Your Requirements
From the number of words you need written monthly to the topics you want to cover – you must have everything planned. The more specific you can be in your job posting, the better the odds of you attracting the right candidate.
#2 Shortlist the Applicants
Most times, it will take you three days to a week to hear from some writers whose proposals interest you. Make a shortlist and weigh out their quotes and writing quality carefully.
It’s also a good idea to search for them on Google to try and find their work, some testimonials about it, or their pricing if they’ve posted it somewhere.
#3 Ask for a Sample
The only way to determine whether a writer is objectively suitable for a project is to ask them to write a couple of posts for you for an agreed-upon price.
This way, you can get a feel for the writer’s style and standards.
Compare the writing of every writer you shortlisted and settle for the best. It’s also a good idea to chat with them on Google Meet or Zoom and get to know them better.
Hiring blog writers is an excellent way to optimize publishing frequency and content quality. It’s not very difficult to find great writers from around the world and pay them a reasonable fee to help run your business.
If you intend to spend more time on higher-leverage tasks, finding a content company to work with is an excellent way to save time and money.